Brandt Beef Gets New York Foodies Fired Up for Grilling Season with All-Natural Cooking Tips

Brandt Beef’s Executive Chef visits Dean & DeLuca’s Madison Ave. location
for the ‘Grilling Season Kick-Off’ featuring live cooking demos, product sampling

WHAT: It’s all about sustainable, all-natural cuts of meat this summer…and Certified Executive Chef Tom McAliney of Brandt Beef wants to show you LIVE on Thursday, May 27 from 3-6 p.m. at Dean & DeLuca’s Madison Ave. market (at 85th Street). The much anticipated “Grilling Season Kick-Off” with Brandt Beef and Edible Manhattan will feature interactive cooking demos and a live Q&A with Chef Tom, plenty of all-natural Brandt Beef product sampling, and an upbeat, summertime atmosphere to get Manhattan’s BBQ fans fired up for Memorial Day Weekend.

Certified Executive Chef Tom McAliney is one of the country’s leading advocates for using sustainable cuts of meat, or ‘tongue to tail’ cooking techniques that utilize the entire animal. Brandt Beef uses no hormones or antibiotics while raising its animals, ensuring chefs and foodies they are cooking with or eating one of the most all-natural, premium meats on the market. Dean & DeLuca has embraced Chef Tom and Brandt Beef’s philosophy by offering its customers a wide selection of Brandt Beef products.

WHEN: Thursday, May 27
3:00 – 6:00 p.m.

WHERE: Dean & DeLuca – Madison Ave.
1150 Madison Avenue (at 85th Street)
New York City, NY

MEDIA: Chef Tom McAliney is available for one-on-one interviews with the media beginning at 2:00 p.m. To pre-arrange your interview with Chef Tom, please contact Michael Guzzo at BERKMAN: 619-231-9977;

About Brandt Beef
Brandt Beef – The True Natural, is a single family owned premium natural beef producer for the up-scale restaurant and retail markets. The Brandt family, with a ranch and harvesting facility located in Southern California, is dedicated to sustainable practices and is passionate about producing the most consistent, highest quality, 100 percent source verified natural beef on the market. Through cattle selection, natural feeding practices and humane treatment of animals, Brandt Beef produces a product that is unparalleled in taste, tenderness and consistency. Brandt Beef received the Master Chefs’ Institute Seal of Excellence for its commitment to produce a superior natural beef product. For more information on Brandt Beef, please visit