Brandt Beef to Sponsor The Art of Food & Wine Palm Desert

Premier event will showcase acclaimed natural beef producer’s sustainable products


BRAWLEY, Calif. – Brandt Beef – The True Natural, a single family owned, premium natural beef producer, announced today its sponsorship and participation at The Art of Food & Wine Palm Desert, a four-day celebration of the finest food, wine and art. The event will be held from Thursday, November 6 to Sunday, November 9 at various locations throughout Palm Desert, Calif.

The event will begin on Thursday, November 6 from 7 – 10 p.m. at the Desert Willow Golf Resort. The evening’s festivities will center on the Opening Night “Food Flight!”, a competition in which local chefs and bartenders will square off for the title of “Food Flight! Favorite.” Guests will sample the food and spirits to vote on the winners. Brandt Beef will sponsor the beef category of the competition, where chefs will vie for the best beef dish. Russ Olden, owner and executive chef of Olden Days Catering and Jamie Alejandro, executive chef of the Desert Willow Golf Resort will prepare dishes using Brandt Beef tenderloins. The evening will also include live music, art and celebrity chef appearances.

On Friday, November 7, guests will gather at the Desert Willow Golf Resort for a golf tournament and tasting event around the course. Brandt Beef will sponsor the second hole, and will serve guests Brandt Beef sliders and Barbeque Brandt Beef tacos. The event will be held from 7:30 a.m. – 3 p.m. and will also include breakfast, an awards ceremony and a player’s reception.

The celebration continues Saturday, November 8 and Sunday, November 9 with a Grand Tasting at the Desert Springs JW Marriott Resort & Spa. Guests will sample delicious foods prepared by local chefs, as well as wines and spirits from around the world. Brandt Beef’s executive chef Tom McAliney will prepare tasting portions of Brandt Beef dry-rubbed barbeque brisket. Additionally, executive chef Leanne Kamekona of Rancho Las Palmas Resort & Spa will prepare her dish of New Mexico red chile and date crusted Brandt Beef filet mignon, for which she was awarded First Place Entrée and People’s Choice Award at the California Date Chef Competition last year. The event will also include celebrity chef demonstrations, book signings, wine and lifestyle seminars, art exhibits, shopping and live music.

“We are thrilled to be a part of The Art of Food & Wine, which brings together some of the best chefs, sommeliers, winemakers and artists to celebrate local food traditions and artisanal practices,” said Chef Tom McAliney. “At Brandt Beef, we are committed to producing superior natural beef, while maintaining our farm-to-fork philosophy which involves raising our animals humanely and naturally without hormones and antibiotics. We encourage everyone to come out to experience the local culture and taste the difference of our true natural beef.”

For more information on The Art of Food & Wine Palm Desert, or to purchase tickets for the event, please call (866) 96-TASTE or visit www.artoffoodandwine.com.

To learn more about Brandt Beef, obtain recipe ideas from Chef Tom McAliney or to purchase various cuts of Brandt’s premium natural beef, please visit www.brandtbeef.pinnaclecart.com.

About Brandt Beef
Brandt Beef – The True Natural, is a single family owned premium natural beef producer for the up-scale restaurant and retail markets. The Brandt family is dedicated to sustainable practices and is passionate about producing the most consistent, highest quality, 100 percent source verified natural beef on the market. Through cattle selection, natural feeding practices and humane treatment of animals, Brandt Beef produces a product that is unparalleled in taste, tenderness and consistency. Brandt Beef received the Master Chefs’ Institute Seal of Excellence for its commitment to produce a superior natural beef product. For more information on Brandt Beef, please visit www.brandtbeef.pinnaclecart.com.

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Media Contacts:
Sara DeNio, Dresner Corporate Services, 312-780-7223, sdenio@dresnerco.com
Joshua Taustein, Dresner Corporate Services, 312-780-7219, jtaustein@dresnerco.com