Brandt Beef Features on Menu at Prime Blue Grille

New Miami Hot Spot Embraces Consumers’ Demand for Natural Beef


BRAWLEY, Calif. – October 1, 2007 – Brandt Beef – The True Natural, a family owned, premium natural beef producer, has been selected as the sole provider of beef for Miami’s new Prime Blue Grille restaurant.

“WellDunn Restaurant Group only buys the very best and Brandt Beef was chosen for two additional reasons – health and flavor,” said Jim Dunn, Founder and Chief Executive Officer of WellDunn Management Group. “For years, I searched to find a natural beef with no antibiotics or growth hormones that was also a corn-fed product with beautiful marbling to produce fantastic flavor. When I visited Brandt Beef's ranch in Southern California, I found it.”

“At Brandt Beef, we strive to produce a natural product that is unparalleled in taste, tenderness and consistency,” said Eric Brandt, Managing Partner of Brandt Beef. “By selecting Brandt Beef as its beef supplier, Prime Blue Grille joins concerned restaurateurs at the forefront of the sustainable food movement to provide its discerning customers with natural and artisanal-style foods. It has been a pleasure to work with Jim Dunn and the WellDunn Restaurant Group as we share a passion for creating an incredible dining experience.”

The Prime Blue Grille concept focuses on providing an outstanding dining experience set in a contemporary, energetic atmosphere supported by the highest levels of service. The restaurant opened its premier location in downtown Miami at the end of June, and plans to expand into other dynamic markets nationwide.

An innovative and unique service that Prime Blue Grille offers to its patrons is an on-site meat and seafood retail market. The market features the same premium natural Brandt Beef products that are served in the restaurant, which are cut-to-order by an on-site butcher. Prime Blue Grille instituted the retail market to cater to consumers’ demands for natural, high-quality beef.

About Brandt Beef
Brandt Beef – The True Natural, is a family owned premium natural beef producer for the up-scale restaurant and retail markets. The Brandt family is passionate about producing the most consistent, highest quality, 100 percent source verified natural beef in the market. Through cattle selection, natural feeding practices and humane treatment of animals, Brandt Beef produces a product that is unparalleled in taste, tenderness and consistency. Recently, Brandt Beef received the Master Chefs’ Institute Seal of Excellence for its achievement in obtaining the Master Chef’s Institute standard of quality. More information is available at www.brandtbeef.pinnaclecart.com.

About Prime Blue Grille
Prime Blue Grille is an innovative steak and seafood restaurant concept with a small meat and seafood retail counter, an exhibition kitchen, and a raw bar in each location. Prime Blue Grille is the first national restaurant company to offer natural, corn-fed, and source-verified prime products in all of its locations. The restaurant’s interior was inspired by the 1930’s craftsman style motif and features clean lines, two-toned paneling, stone fireplaces and wall treatments, large furniture and wood paneling and floors. The company’s first location opened in downtown Miami at the end of June and is located on the waterfront at 315 South Biscayne Blvd., Miami, Fla. Its dining area seats 277 guests and private rooms are available for special events. Future locations are planned in Boca Raton, Boston and Las Vegas. For more information, please visit www.primebluegrille.com.