Brandt Beef utilizes a source verification and total asset visibility system to source verify and guarantee the safety of its 100 percent natural beef products. Datastar’s Global Track™ system is the only fully integrated source verification system in the industry and provides an audit trail of information by cataloging data at various points along the supply chain, including farm, ranch, processing plant, testing laboratory, transport vehicles, storage facilities, supermarkets and restaurants.
The system enables Brandt to provide the complete history of each product, from birth to consumption, in the bar code on its packaging. This product history also contains data from nationally recognized food safety laboratory Silliker, Inc., which tests samples from every Brandt Beef combo bin before any products are shipped. The source verification system can even minimize the social, economic and environmental costs associated with an outbreak for each organization across the supply chain. If contamination does occur, the system can pinpoint where contaminants entered the supply chain and isolate the problem immediately.
Brandt Beef believes it is important to verify the safety of its products to not only protect its business, but to protect its customers and help them to feel reassured that Brandt Beef’s products are 100 percent safe.
The source verification program employs several innovative technologies which deliver real-time information to assess contamination situations. These innovative technologies include: